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Covered in physique paint, singer Laura Vandervoort stretches over a boulder, posing as a reptile. The object shines behind her with a content “Whose Skin Are You In?” spelled out below. The ad is partial of a People for The Ethical Treatment of Animal’s (PETA) Exotic Skins campaign, that urges consumers to buy cruelty-free clothing.
“Fashion should be fun, not fatal,” PETA says on their website.