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“Dogs do improved than celebrities,” says Peter Daboll, CEO during AceMetrix, that had online panels of 500 consumers examination each Super Bowl mark from 2011.
“It’s tough to find a luminary who isn’t polarizing,” explains Daboll. As a result, a cube of viewers are immediately incited off. “You can’t find a luminary who doesn’t provoke anyone — unless it’s Betty White.”
White, of course, starred in a top-performing Snickers spot