NEW YORK — The makers of “Captain America: The First Avenger” are in a pre-emptive conflict opposite superhero fatigue. Their not-so-secret weapon? A patriotic-themed selling debate finish with fireworks and red, white and blue doughnuts.
“Captain America,” that non-stop Friday, follows a fibre of successful action-hero cinema this summer. So, when compelling a film, Paramount and Marvel Studios weren’t holding any chances that moviegoers would write it off as only another superhero flick.
The studios are spending millions on selling that has